https://www.wordsnotdeeds.com/work daily 1.0 2025-03-30 https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556646018239-DSVWT87PVLR7TGYSE4OL/StopLansdowne_8.5x11_R2a.jpg Work https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556022516734-AVOBB2YDOQ60THDZR6B0/Picture1.png Work - Ottawa International Animation Festival 2018 To promote North America’s largest animation festival, we literally animated Ottawa, with googly-eye installations that brought our sleepy government town’s infrastructure to life. In collaboration with the inimitables, Jared Barter and Mike Zavacky. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556639778427-MJXF0PB0TAQ801VF4DI7/image-asset.jpeg Work - STO Union | TROPHY I wrote the promotional video and campaign elements for STO Union’s immersive, live-theatre event, TROPHY. - CREDITS Creative Director - Alain Brunet Art Director - Chris Moberg VFX / 3D / Animation - Chris Moberg, Jamie Muntean Motion Design - Jamie Muntean Edit - Jamie Muntean Sound Design / Final Mix - Marissa King Writer - Ian Driscoll https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556642953293-3HN5S7SX0N29VNLQF5ZH/image-asset.jpeg Work - Happy Flippin' Holidays Launch video for a series of holiday flipbooks. Copy and tagline by yours truly. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556643194845-56IDRCXLV1BIAQYJO0MN/godsavethequeen.png Work - Women's Room Signage Sometimes, it’s best to just get right to the point. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556645119801-DGZTJVHDS2VVVIMX60CF/image-asset.jpeg Work - The Dead Sleep Easy | Trailer #2 https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556647252988-LJLLCMTN5GXOHGXP8540/nlc010017-v6.jpg Work - Tales from the Vault! Fifteen cents. That was the price of admission to a garish world of purple prose and smoking guns. Of square-jawed cowboys, relentless Mounties and world-weary police detectives. Of time travel, eldritch horrors and far-flung planets. Of bawdy cartoons, tragic love, romantic lumberjacks and women both virtuous and vengeful. It was the world of the pulp magazines. I researched and wrote this way back in 2005. See the entire archived exhibition. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556645947155-BVIOJJQ2ADLHJNZSR428/Mayfair+marquee.jpg Work - Ottawa's home of stuff you won't see anywhere else | Spinning reels since 1932 Like the song says, some things you do for money, some things you do for love, love, love. Come see a movie some time. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556638713504-04VE56HC4N6GPC6J23UE/HUB+Life+is+Motion.jpg Work - HUB International | Brand Manifesto Our brief was to avoid the clichés of stock-footage-soup corporate videos and produce something “beautiful, emotional and metaphorical.” We took an underutilized element of HUB’s core visual brand — the dot-matrix pattern — and extrapolated it into a digital landscape of 4,000+ tubular pins, all individually manipulable. As the video’s narrative unfolds, the pins rearrange dynamically to illustrate the risks all around us — and the ways in which HUB helps protect what matters most from those risks. - CREDITS Creative Direction - Gordon McMillan, Neal Billings Art Direction - Neal Billings, Chris Moberg Technical Direction - Chris Moberg 3D Animation / Compositing - Chris Moberg, Keith Fraser Strategy - Nicolas Gregoire-Racicot Writing - Ian Driscoll Original Music / Sound Design - Jeff Moberg Production - Suzy Bradshaw Account Direction - Heather Golding, Amanda Garlough https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556650038981-RAL46GSA9TPNTI6OB66V/DFIN+logo.jpg Work - DFIN | Rebrand New look. New name. New attitude. Also, purple. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1557234009907-KDYDZZAQSQ21XRSYTACE/SGH+9.png Work - Shepherds of Good Hope Outdated perceptions and a lack of differentiation were limiting Shepherds’ potential for donations, recruitment and social impact. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556640651706-BX1V1ZEQGF26WF3ZT26K/image-asset.jpeg Work - Nutrition International | 10 Billion Reasons Vitamin A Should be Called Vitamin Eh! Nutrition International has delivered 10 billion capsules of vitamin A to children around the world, boosting immunity, reducing preventable blindness and radically improving chances of survival. That’s a lot of Canadian know-how, doing a lot of good ― and it’s time we recognized it. - CREDITS Creative Director - Jacob Bryce Writer - Ian Driscoll Account Director - Jamie Walters Art Director - Andree Delgado Animation Director - Jamie Muntean Animation - Andrew Miller, Jamie Muntean, Wes Theoret Sound Design - Marissa King Producer - Suzy Bradshaw https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556641670844-IG478Q0BGSTTDF57MW9A/image-asset.jpeg Work - Why the Cloud is Better with Commvault I wrote two video series for Commvault, with the goal of demystifying and humanizing their enterprise backup, recovery and data management products and services. And making their brand a bit less blindingly white. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556641814900-3P2WZGRSX5VUYWS4KIE9/image-asset.jpeg Work - Opera Champions with Harley Finkelstein‬‬ https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556642884679-VX27AJAEXMRXTYVOCV93/image-asset.jpeg Work - Betterful A simple narrative to explain a not-entirely-simple initiative. And a nice tagline: We’ll help you do good, better In collaboration with Megan Findlay, Mike Zavacky, Chris Moberg and Jamie Muntean. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556642216629-SOV8SW75XQ1P0FQWX3ES/image-asset.jpeg Work - Canadian Dermatological Society | Indoor tanning isn't pretty The concept was there. The video was there. But we needed a tag to hang the campaign on. Four words: Indoor Tanning Isn’t Pretty https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670448797273-LL35VTGY91SYEQHE7LHB/Martha.jpg Work - Martha Stewart CBD I led the creative development for Martha Stewart’s line of CBD products. We took one of the world’s most-recognized brands into an entirely new market, under intense scrutiny from corporate partners, Martha’s agency, and Martha herself. I think it turned out pretty nicely. The Martha Stewart CBD brand was developed and realized in collaboration with some very talented people, including: Art Direction by Shiree Nowoselski Design by Jared Barter Bespoke illustrations by Chelle Lorenzen https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670535509156-H73HRPG1NV6XJ8E2BAFK/Hero_Foreground.png Work - Tweed.com As part of a line-wide rebrand, I led the creative refresh of Tweed.com. Rewriting content, reflecting the update’s look and feel, removing outdated pages, reinvigorating the e-commerce functions (where allowed by law) — we did it all. Take a scroll and see the results for yourself. I inherited this brand from the inimitable Joanne Gallop, now CD and partner at Bold Lip. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670429667756-Q3BZZ7AR112VZGRXSHGS/Quatreau%2BFamily.jpg Work - Quatreau | Packaging Refresh When Canopy launched a CBD-only version its cannabis-infused sparkling water beverage in the US — outside of Canada’s regulatory restrictions — there was an opportunity to rethink the brand’s packaging. It was a long process that passed through many hands on the client side, but this refresh ended up pretty… refreshing. I acted as creative lead, in collaboration with many talented designers, art directors, project managers, and other members of the late Canopy creative team. I inherited this brand from the amazing Taralyn Carver, now CD and partner at Bold Lip. https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1690322253726-7PT9IO2FX8ZO472ZRNX5/Sunk%2BCost%2B1.jpg Work https://www.wordsnotdeeds.com/15-flavours daily 0.75 2022-12-08 https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516680021-W43NZUIR54RB6Y1O2Z5C/Black+Raspberry+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516680021-W43NZUIR54RB6Y1O2Z5C/Black+Raspberry+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516677765-SLWZA2TT5DJCF472W4LS/Black+Raspberry+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516677803-DYW5CJENXY39V0JYUWRU/Black+Currant+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516694730-4JN57LBUDJ1FPZ2PYQ5P/Strawberry+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516694147-RV852F8IRHQCZVNSJMDF/Red+Raspberry+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516692408-2IIAHS187V86VU6Y0ZCN/Red+Raspberry+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516691200-18ALRG0MWIM9GKE62EX3/Persian+Lime+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516683261-UOLEOLLO3XKHEV4T4RM7/Green+Apple+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516690815-RZPELH7D2T5OTMMZSF21/Meyer+Lemon+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516688092-IVS5XV62FVWJ40I2RKHS/Meyer+Lemon+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516693865-2BDGWELPTD9XH9CNUB06/Rhubarb+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516681574-7DZC14VP8TK8DZ5DZ4T5/Calamondin+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516688866-RXPQDN2WAPDW86NM12LR/Kumquat+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516685961-ALJLFECSUIEUK3W9C2HR/Kumquat+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516690360-ZGVV8GEFJ1UFY7K9WSJX/Passion+Fruit+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516691795-J57MI5KI17NW6A57E2VG/Quince+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516681474-RUBUY7PYH3DM8K4YFRH0/Blood+Orange+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516679329-Z8PXKEOGALHX6Z0U9K6T/Blood+Orange+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516682840-WJMXE2NPVHVMLI45Q2ZJ/Grapefruit+-+Description.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516685966-K31ZE3Q0GJ00D13IPZDM/Huckleberry+-+IMG.jpg 15 Flavours https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1670516684021-TB3LJUJZMWYDA84UHQMI/Huckleberry+-+Description.jpg 15 Flavours https://www.wordsnotdeeds.com/about daily 0.75 2019-05-07 https://images.squarespace-cdn.com/content/v1/5cbef6ce7fdcb832c7bd44c4/1556744163987-QP0XBDLIHV09CF8QGPYO/Pipe+Pup.jpg About - Ian Driscoll writes things. Brand and campaign marketing. Straight-up advertising. Screenplays. Articles. Stories. Bios like this one.